Apps for managing impulsive shopping


Will consumers adopt a digital finance conscience?

What’s wrong with a consumer who eats lunch out every day, prefers Starbucks to the office Keurig coffee machine and splurges on Uber instead of public transportation? Maybe nothing. But Moven, a digital app that combines real-time spending analysis with digital banking capabilities has extended its capabilities to a new smartwatch app that will help consumers determine whether these “splurges” are interfering with their personal financial goals. Moven’s app provides real-time analysis of users’ spending habits and financial health by displaying alerts as soon as any transaction is made. An in-app spending meter gauges month-to-month spending and compares it to the set budget, displaying on a scale of red, yellow and green. ….[READ]

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