Is behavioral economics overused?


Has The “Nudge” Meme Gotten Out Of Control?

A tweet recently came across my feed that captures a problem with the popularity of the nudge meme. The meme took off with the justifiable popularity of Thaler and Sunstein’s eponymous book, in which they promote the idea of influencing people to behave in their own best interests in situations where unconscious and even irrational forces might lead them astray. Thaler and Sunstein specifically promote behavioral interventions that do not restrict people’s freedom. They illustrate that concept with the idea of a cafeteria owner who intentionally places unhealthy foods at the end of the line, knowing that the cafeteria design will lower the amount of dessert people eat while still allowing diners to eat as much fruit and pie as they want. ….[READ]


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