How sound can affect taste


The Weird Connections Between Hearing and Taste

Sound guides us every moment of every day. In many interactions, we gather troves of sonic input about people or things long before we form opinions about appearances. We get information from sounds, even the smallest ones, and that information is combined with the emotions those sounds make us feel, or the past experiences they make us recall. But what’s surprising is that sound, in addition to its power to elicit all sorts of memories and emotions, can actually affect our perceptions of flavor. Unilever is the Anglo-Dutch multinational corporation that owns four hundred brands, including such beloved names as Dove, Lipton, PG Tips, and Ben and Jerry’s. ….[READ]


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