Social norms marketing


How economic theory can help stop sexual assault

Sexual assault is shockingly common. In a 2005 survey of over 5,000 undergraduate women at two U.S. universities, roughly 20 percent reported experiencing some form of sexual assault during college. In 2012, the U.S. Department of Defense estimated that 14,000 male and 12,000 female service members were sexually assaulted that year. These numbers are intolerable. But how do we move from outrage to action? Two initiatives have real potential: a web reporting system and social norms marketing. Both draw from ideas in law, psychology, sociology and political science. But aspects of both initiatives also closely relate to ideas from economic theory. Economics these days is not just about prices and markets; you might be surprised at how varied and fruitful economics can be. ….[READ]


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