Is it really a deal?


Online Deals for Holiday Shopping: Buyer Beware

On Black Friday, Kohl’s offered what looked like a terrific deal on the Jawbone UP24, a stylish fitness-tracking band the retailer ordinarily sells for $130. In honor of that hallowed national day of shopping, Kohl’s was cutting its price on the UP24 by more than 20 percent, to just $100. The Kohl’s price cut was heralded by dozens of websites that compile supposedly stupendous holiday discounts. Wired even included Kohl’s UP24 sale in its list of Top 50 Black Friday deals. There was just one problem: Kohl’s price — as is surprisingly typical — wasn’t much of a deal at all. Every year, the holiday shopping season is hit by a blizzard of apparent discounts. From the week before Thanksgiving to the end of the year, retailers and manufacturers pump out tens of thousands of so-called deals — limited-time, often extravagant offers that they suggest you’d be a fool to miss. ….[READ]


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