How to advertise according to weather

Weather

How Cognitive Targeting Can Help You Bid by Weather Using AdWords Scripts

Atmospheric weather and temperature have a history of influencing product demand and sales. Business owners and marketers have long been aware of the impact weather can have on purchase behaviour and frequently use weather based insights and data to launch and promote products and services. For instance, most sunscreen brands know that sales will spike during summer and will therefore be more inclined to increase their marketing spend or introduce a new line of products during this season, as opposed to others. If you think about how weather influences your day-to-day decision-making, you may be surprised at how many instances come to mind. ….[READ]

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