The cartoon way of behavioral economics

Dilbert-Loss-Aversion (1)

The Top 4 Lessons in Behavioral Economics From Dilbert

Believe it or not, you can learn a lot from fiction. Some might say that’s because fiction often imitates real life. Of course, that doesn’t necessarily help explain why some of the silliest comic strips have lessons embedded in them. Dilbert, the infamous comic strip written and drawn by Scott Adams, is a humorous look at office life, but it also offers some remarkably useful insight on behavioral economics. As a basic definition, behavioral economics is essentially the study of how social and psychological factors can affect the market and its resources. More often than not, the effects are brought on by a decision made by an individual, institution or business. ….[READ]

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