Will menu labeling work?

mcdonald

Calories on Menus: Nationwide Experiment Into Human Behavior

Now it’s official. Starting next November, menus in many places where Americans eat — like chain restaurants and some movie theaters, convenience stores and amusement parks — will have to list calories. Consumer health advocates were jubilant when the Food and Drug Administration announced the new policy on Tuesday. Many had fought for the rule for more than a decade, believing it would be a major weapon in the fight against obesity. But will it? The evidence on whether menu labeling works — either to move the national needle on obesity, or to reduce the number of calories an individual consumes after looking at a menu — is pretty skimpy, in part because the practice hasn’t been around that long. ….[READ]

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