Nudge is creating a default


Nudges are everywhere

Nudges are things in our environment, things that impact on our senses, things that make us do stuff. What makes the Nudge concept different from other means of affecting behaviour, is that Nudge doesn’t try to make us think differently, it simply uses things in our environment to trigger a behaviour. So there is always a nudge in our environment that is prompting our behaviour. Like the look of the sky might cause us to take an umbrella. Or a handle on a door might make us pull rather than push. It’s not to do with our beliefs and attitudes. It’s behavioural. ….[READ]

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