Google Effect vs. Paper Effect



The “Paper Effect” – Note Something Down And You’re More Likely To Forget It

Have you heard about the internet rewiring our brains and eating our memories? In her new book Mind Change, publicity expert Baroness Professor Susan Greenfield claims this is what’s happening. She describes the “Google Effect” where the internet becomes like an external memory bank. She cites research published in 2011 by Betsy Sparrow and colleagues – people who saved facts on a computer were less able to recall those facts later as compared with people who were told the facts would be erased. If we rely on computers in this way, what might become of us? “Imagine that in the future people become so used to external access for any form of reference that they have not internalized any facts at all,” Greenfield warns. Greenfield is not alone in her fears. “Poor memory? Blame Google” was the Guardian headline at the time, and there were many similar responses. ….[READ]


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