Why do people like double zeros at the gas pump?


Our Odd Attraction to Round Numbers at the Gas Station

According to research published in the Journal of Economic Psychology, many of us are gas pump ninjas. Psychologists analyzed over a thousand self-pumped gas purchases at a convenience store in upstate New York. And they found that we love pumping gas to the nearest whole number. Almost 60% of purchase values ended in .00 (zero cents). Another 7% ended in .01, which may be due to not being able to stop the pump in time to hit double zeroes. If we’re truly pumping gas in a random fashion, we would expect the frequency for each cent value to be 1%– yet there’s a very strong affinity towards .00. ….[READ]



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