Become a choice architect


Choice Architecture: How to Commit to Behaviour Change When You Lack Willpower

One of the most common misconceptions regarding behaviour change is relying on motivation to begin new, positive behaviours and willpower to refrain from old, negative behaviours. The problem is (1) Motivation is unsustainable in the long-term and a lack thereof can be used an excuse not to start. That’s why habits trump motivation: Once a behaviour becomes a habit, it becomes automatised and you become less dependent on motivation to begin. And (2) Willpower is like a muscle. The more decisions you make in a day, the more fatigued it becomes; to use a strength-training analogy, think of your willpower as “training to failure”. And when that happens, you’re more likely to succumb to the temptation of bad habits. This is known as “Decision Fatigue”. ….[READ]


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