Can behavioral economics make people happy?


How to apply behavioural economics in market research: Advice from Dan Ariely

After a couple of years of hype and debate, most market researchers have now heard of behavioural economics yet many still remain skeptical what, if anything, it has to offer for us as an industry. While the findings of this newly-popularised science can be highly intriguing, how do we apply them? Despite the plethora of books now available on the subject, they are often not aimed specifically at market researchers so tailoring their insights into our everyday working life can be tricky. Luckily, some months ago I had an opportunity to catch up with Dan Ariely after his talk in London and ask this master of behavioural economics what advice he would give us as market researchers and whether he thinks that, instead of tricking people, marketers can use behavioural economics to make people happy instead. ….[READ]


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