Healthy marketing for fast food

Goodyear-McDonalds-Meat-1200 (1)

McDonald’s Versus the Haters

In “Modern Meat,” an examination of America’s high-tech animal-production system, published in 1984, the journalist and hog farmer Orville Schell admitted that he felt silly, when ordering pork in a restaurant, asking about the life of the pig. “How many restaurant managers are besieged by customers worried about how the meat they are eating is raised?” he wrote. “It is a subject most people would rather not think about, particularly while dining.” Thirty years along, we do care, to the point that consumer anxiety about agricultural practices is a core marketing message for Belcampo, the vertically integrated manger-to-table sustainable-meat company that I wrote about in this week’s food issue of the magazine. ….[READ]


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