Off-menu options for fast-food chains


Why Fast-Food Chains Love (and Deny) Having Secret Menus

The Harvard Square Chipotle is a standard outpost of the brand, neither antiseptically corporate nor intimidatingly hip, but I felt sheepish as I approached the counter on a recent afternoon and asked, “Do you have a secret menu?” Immediately, the line cook snapped into focus and grinned. “Of course!” he said, then, without missing a beat, “I don’t know anything about that.” Ordering off-menu items has long been something that insiders did at fine-dining restaurants and local spots—places where the menu is based on the will of the chef. The spaghetti alla primavera has, for decades, been a signature dish at Le Cirque, in New York City, despite having never appeared on its menu. ….[READ]



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