How to make teaching context-dependent


The Behavioral Economics of Learning

“People, despite their best intentions, do not always make rational decisions, even when it is in their interest to do so, because the circuitry that the human brain engages to reach decisions is hard wired and difficult to alter.” The above insight may seem obvious, but it is essential to understanding human behavior, according to the behavioral economists who wrote this terrific Harvard Business Review post. Behavioral economics is the study of how and why people make choices, and much of the field’s research suggests that demanding certain behaviors from others is not effective. Instead, we should adjust the conditions under which decisions are made to spark beneficial action. ….[READ]


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