How to fill an unmet sanitary need

Image

How Sanitary Pads Can Help Women Improve Their Health and Education

The business logic is quite simple: Find an unmet need, and then fill it. Even better: Find an unmet need that returns on a monthly basis. That’s the little formula that’s fueling Arunachalam Muruganantham’s thriving sanitary-pad machine business, an undertaking that’s not only making Muruganantham money, but one that will improve women’s hygiene in India and throughout the developing world. Many women living in poverty use rags, newspaper, or even mud to manage their menstrual periods. None of these work very well and can introduce infections or injuries; they also circumscribe women’s movement. Often, women fear being in public without protection from blood staining. Muruganantham’s idea for his business began when he noticed his wife with a pile of especially ratty rags and inquired as to their purpose. ….[READ]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s